The 2025 Hong Kong Toys & Games Fair has just concluded, and we’ve gathered key insights. The event saw a strong attendance, highlighting important shifts in the global toy market. For toy buyers around the world, ensuring compliance with international safety standards has never been more critical.
Check out our photos and videos here for a closer look.
In this blog, we'll share the key compliance trends observed at the Hong Kong Toys & Games Fair, and how third-party inspection can help meet these standards to ensure your products are ready for global markets.
Three Key Trends Observed in Hong Kong Toys & Games Fair
1. Fewer U.S. and European Buyers, Greater Focus on Compliance
While attendance from the U.S. and Europe declined, those buyers emphasized safety and regulatory standards like CPSIA and EN71.
2. Emerging Markets Are Growing
Buyers from Latin America, Eastern Europe, the Middle East, and Southeast Asia are increasing rapidly. Latin America alone accounted for around 10% of attendees.
Emerging markets are expanding their participation, reflecting a growing demand for safe, high-quality toys.
3. AI-Powered Toys Are on the Rise
Smart toys with AI features like voice interaction and learning tools were a highlight, signaling where the industry is heading.
This trend adds a new layer of complexity to regulatory requirements, from data privacy concerns to electromagnetic compatibility testing.
Why Attend Hong Kong Toys & Games Fair?
The Hong Kong Toys & Games Fair, held at the Hong Kong Convention and Exhibition Centre from January 6 to 9, 2025, is Asia's largest and most prestigious toy industry event. This year's fair attracted more than 2,500 exhibitors from 34 countries and regions, including pavilions from Hong Kong, Mainland China, Taiwan, and South Korea.
Given its scale and the breadth of offerings, the Hong Kong Toys & Games Fair is considered a worthwhile event for professionals in the toy industry.
Strategic Advice for Buyers at the Toys Fair
As you prepare to attend the Hong Kong Toys Fair, consider these strategies to ensure you are sourcing compliant, high-quality toys:
- Prepare Your Compliance Checklist: Confirm that suppliers have the necessary compliance certifications for your target markets (CPSIA, EN71, CE, etc.).
- Inspect Your Supplier’s Quality Control: Look for manufacturers who have a solid quality control process and offer transparency into their production and testing procedures.
- Focus on AI Toys: If you’re sourcing smart toys, make sure the manufacturer complies with data privacy regulations and provides all necessary testing for battery safety and EMC.
- Understand Emerging Market Regulations: If you’re targeting new markets, make sure your suppliers can provide certifications specific to those regions.
Reducing Toy Recalls: V-Trust Can Help
2024 saw over 800 toy recalls globally, involving 23 million products. The main causes:
- Labeling Issues: Missing or incorrect warnings.
- Packaging Hazards: Thin films pose suffocation risks.
- Mechanical Failures: Unsafe moving parts.
- Chemical Hazards: Excess levels of harmful substances.
V-Trust offers solutions to address these risks:
- Mechanical Testing: Ensures toys are durable and safe.
- Chemical Testing: Covers CPSIA, EN71, PFAS and other key standards.
- Labeling & Packaging Reviews: Verifies compliance with safety regulations.
We help you reduce recall risks, stay compliant, and streamline global sourcing.
Stay Ahead of Compliance Challenges in the Toy Industry
As U.S. and European markets demand stricter compliance, emerging markets focus on quality and safety, and AI-powered toys take center stage, it’s essential to stay ahead of compliance requirements.
Partnering with a trusted third-party testing provider can ensure that your toys meet all necessary standards, giving you a competitive edge in today’s increasingly regulated global marketplace.
Contact us today to discuss how V-Trust can assist your business.
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